Ever run an ad with great results, only to have the next one completely flop?
A strong creative or offer can drive conversions, but that’s only the starting point. To repeat those results, you need to understand what made the campaign work. That’s where conversion trackers come in!
In this guide, we’re here with everything you need to know to track where your conversions are coming from, which traffic is worth the investment, and where your budget is going to waste.
What are Conversion Trackers?
Conversion trackers record what happens after someone clicks your ad, and ties that outcome back to the exact traffic that caused it. While basic campaign analytics tell you how many conversions a campaign generated, a conversion tracker tells you the full stry behind each one: traffic source, placement, creative, device, geo, and any other audience targeting you’re implementing.
It works in three steps:
- Track the click: When a user clicks your link, the tracker logs it along with every data point attached to that visit.
- Attribute the conversion: When a user converts, a postback or pixel fires back to the tracker.
- Connect the dots: The tracker matches the conversion to the original click, giving you an unbroken line from ad spend to revenue.
Why Conversion Trackers are Important
Conversion tracking is the difference between running campaigns and optimizing them. Here’s what it unlocks:
- You stop paying for traffic that doesn’t convert.
Campaign level data doesn’t give you the full story. Even the most successful campaigns usually contain a specific group of profitable placements that are responsible for the good performance. A conversion tracker shows what’s working, and what isn’t working, so you can cut, cap, or scale with precision. - You optimize on real ROI, not proxy metrics.
CTR and CPC feel like progress, but when conversions are tied to spend at the source level, you optimize toward profit – the only metric that matters. - You get granular, actionable data.
This is where TrafficJunky’s Audience Segment Insights comes in. It’s an analytics tool built directly into the dashboard that breaks down exactly where your clicks and conversions ar coming from – down to the segment level.
Instead of one blended conversion rate, you see performance sliced by traffic source, placement, geo, browser, and more. Which segments convert, which only click, and which cost you money every hour they stay live. That’s how you find the 20% of your traffic driving 80% of you revenue – and reallocate budget towards it before your competitors do. - You scale with confidence.
Scaling a campaign you can’t attribute is just amplifying risk. With clean conversion data, you know which levers to pull and what will happen when you pull them.
How to Set Up Conversion Trackers on TrafficJunky
- Login to your TrafficJunky account, and navgiate to Tools > Tracking Tools
- Open the Converson Traker tab, then the Manage Trackers subtab, and select New Conversion Tracker
- Fill in the Create New Conversion Tracker form
- Click Add Tracker
- The newly created conversion tracker will appear in the table at the bottom of the page
Once you’ve created the conversion tracker, it needs to be installed so you can start tracking your conversons. There are three ways to do it: Pixel (HTML), Postback (S2S), and Google Tag Manager (GTM)
Pixel (HTML) Integration
- Under the Manage Trackers subtag, navigate to the conversion tracker list at the bottom of te page.
- Click on View Code for the conversion tracker you want to implement.
- The Invocation Code pop-up will appear. Find the code under the HTML verson tab.
- Past the HTML code on your conversion confirmation page (for ex; the sign up or purchase confirmation page of you site). Add the ‘head’ code between the <head> tags of the page, and the ‘body’ code between the <body> tags of the page.
Postback URL (S2S) Integration
- Under the Manage Trackers tab, navigate to the conversion tracker list at the bottom of the page.
- Click View Code for the conversion tracker you want to implement.
- The Invocation Code pop-up will appear. Copy the code under the Postback URL tab.
- Paste the Postback URL in a third-party tracker or the offer section dedicated to S2S tracking.
Google Tag Manager (GTM)
- From the Conversion Trackers list, click on View Code for the conversion tracker you want to implement.
- Click on the GTM Version tab.
- Copy the script exactly as it appears in the Invocation code window.
- Open the Tag Configuration section in Google Tag Manager (GTM).
- Paste the script into the GTM script section.
