Ready to advertise on one of the most-visited websites in the world?

Pornhub’s massive audience and highly-engaged traffic is only half the story for cannabis brands. The real advantage is how you show up.

Choosing the right ad format for your campaign goals helps you maximize visibility, control spend, and reach the right audiences without wasting resources. Below are the ad formats available on Pornhub and a breakdown of the goals they serve best.

The Only Way to Buy Direct Placements on Pornhub

Before diving into formats, it’s worth noting: TrafficJunky is the official advertising platform for Pornhub, and the only place where advertisers can buy direct ad placements on the site.

For cannabis advertisers specifically, this direct relationship matters because it means more control over targeting, placement, and compliance, which is critical when you’re operating in a heavily regulated category. Learn how to get started with cannabis advertising on Pornhub with these 6 simple steps.

Now, let’s break down those formats.

Top Right Square Ads

Want prime, persistent real estate? Top right square ads keep your brand visible in one of the most consistently seen spots on Pornhub.

This placement offers premium, above-the-fold real estate. And because of their placement, these ads stay visible as users browse, scroll, and navigate, without relying on a single moment of interaction to make an impression.

For cannabis brands, this format is a strong option when the goal is sustained visibility across a session rather than a single click-driven moment. It’s prime positioning for reinforcing brand recognition every time a user lands on a page.

Video A and B Ads

Want flexible placement around video content? Video A and B ads let you show up at multiple touchpoints in the viewing experience.

These placements give cannabis advertisers another way to show up around video content, beyond the standard inplayer experience. They are positioned to capture attention at key points in the viewing journey, offering flexibility in how and when your message appears alongside video content.

This format is especially useful for brands running multiple creative variations or sequential messaging, allowing for more strategic placement around the content users are already engaged with.

Display Banners

Want broad visibility? Display banners are the classic workhorse of digital advertising and keep your brand in front of a massive, recurring audience.

On Pornhub, they’re placed across high-traffic pages where visibility is guaranteed. These static or animated ads live in prominent positions throughout the site, making them ideal for brand awareness campaigns and retargeting efforts.

For cannabis brands looking to build recognition over time or stay top-of-mind with users who’ve already engaged with your brand elsewhere, display banners offer consistent, scalable exposure.

Inplayer Ads

Want attention during an engaged moment? Inplayer ads sit directly within the video experience, putting your message front and center when users are most locked in.

Rather than competing with other page elements, these ads become part of the viewing experience, capturing attention during peak engagement moments.

For cannabis advertisers, this format is particularly effective for product launches, brand storytelling, or any message that benefits from a captive, focused audience.

Mobile Ad Formats: Interstitials, Popunders, and Headers

With a significant share of Pornhub’s traffic coming from mobile devices, having formats built specifically for that experience matters. Three options stand out for cannabis brands looking to prioritize mobile: interstitials, popunders, and mobile header ads.

Want maximum impact? Interstitial ads are shown between page transitions and can be launched as a full-page ad, making them one of the most effective formats for driving immediate action.

On mobile especially, this placement is hard to miss. There’s no scrolling past them or ignoring them in the background. They offer high visibility and strong click-through potential, making them a great fit for time-sensitive promotions or campaigns that need a strong, immediate call-to-action.

Want to drive traffic at scale? Popunders meet mobile users where they are, directing them straight to the page that matters most for your campaign.

They open in a separate window behind the current one, allowing users to continue what they’re doing without interruption and discover your offer when they’re ready. This makes them especially effective for driving traffic at scale and directing users to specific destinations, like a product page, a sign-up form, or a limited-time offer landing page.

Want immediate mobile visibility? Mobile header ads put your brand front and center the moment a page loads.

They sit at the very top of the mobile page, making them one of the first things users see the moment a page loads (before they even start scrolling!). This placement delivers strong, immediate visibility without disrupting the browsing experience.

Used independently or together, these formats give cannabis advertisers a well-rounded and high-impact mobile strategy: instant visibility the moment a page loads, full-screen impact at key transition points, or a high-performing format for driving users further down the funnel.

Final Take on Pornhub Ad Formats for Cannabis Brands

There’s no single “best” ad format on Pornhub. There’s only the best ad format for your specific goal.

The real advantage for cannabis brands isn’t just access to Pornhub’s massive audience of highly-engaged, Tier 1 users. It’s the ability to match format to intent, so every impression is working toward a specific outcome instead of getting lost in the scroll.

Ready to explore which format fits your campaign goals? Sign up to TrafficJunky today and launch your first campaign to millions of potential customers.