2016 has been a roller coaster of a year and we have finally reached the end of the ride. Our friends at Pornhub Insights have compiled a ton of data over the last year and have provided a final review of 2016. As always, this information can be instrumental when creating successful TrafficJunky campaigns in order to boost ROI and get you the best traffic.

The Numbers

Throughout 2016, there were 23 billion visits to Pornhub, which equates to 64 million visitors per day. Talk about a lot of traffic! This translates into an incredible 500,000,000,000 ad impressions for the entire year on Pornhub alone. Here, we have the data on the top 20 traffic countries on Pornhub:

Pornhub countries

Using this information, our advertisers can create geo-targeted campaigns and know exactly which countries drive the most traffic to the site.

The Details

Over the last year, we’ve discussed the importance of keywords and how they can be a useful tool in a campaign if you want to target more specific traffic. In fact, knowing who searches for particular keywords and where they search for them can be very important when creating a successful campaign. The data scientists at Pornhub gathered a list of the top 20 most searched for terms over the last year. This is a mere sampling of what is being searched for. If you ever want more information on keywords, don’t hesitate to contact our sales team for more insights on how to use keywords to your advantage in your campaigns.

Pornhub Search temrs

The Timing

One thing that we get asked a lot is what is the best time to advertise? When is the best time to run a campaign? According to the Pornhub Insights team, “There is generally a lull in traffic between 2am and 9am, when people are either sleeping or heading out of the house to start their day, and traffic then reaches its highest levels from 10pm to midnight. This trend stays true throughout most of the week, with our happiest hour from Sunday through Thursday holding strong at 11pm, and then at 12am on Friday and Saturday…” In addition to this information, they have put together a graph showing the most popular days and times of the week to run on Pornhub.

Pornhub Time

The Means

There are many ways to access Pornhub for viewing pleasure. Throughout 2016, visits to Pornhub from mobile phones increased from 53% up to 61%. However, some offers are better suited for desktop campaigns, while others thrive on mobile-targeted campaigns or tablet. Globally, the traffic is split as follows:

Pornhub devices

Our friends over at Pornhub Insights have also put together a graph displaying how the traffic is split in each of the top 20 countries:

Pornhub devices per countries

We hope that 2016 treated you well and wish that 2017 will be even more successful. Hopefully this information will give you an edge when setting up your next campaigns. As mentioned above, should you need any help, please feel free to contact our support!